Most commonly, websites have one main domain name (i.e. mybusinessname.com) and create additional pages attached to that domain name called subdirectories (i.e. mybusinessname.com/about).
However what you might not know is that you can also create subdomains to help organize the content on your website.
“A subdomain is, as the name would suggest, an additional section of your main domain name. You create subdomains to help organize and navigate to different sections of your main website. Within your main domain, you can have as many subdomains as necessary to get to all of the different pages of your website.” (source: What is a Subdomain? | Domain.com | Blog)
Example subdomains are:
blog.hubspot.com | store.yourbusinessname.com | academy.investopida.com
Then there is the most widely recognized subdomain “www”.
Reasons why you might want to use subdomains:
To rank for different keywords
To target a specific market or reach a specific location
To feature content in a different language other than that of your main website
Should you use subdomains or subdirectories? It depends on your website needs. Most commonly, start up businesses, small business owners, and bloggers choose to use subdirectories to save time and resources for managing their websites.
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